Brand Identity & Package Design
Trek is a loose-leaf tea brand that celebrates the origins of its ingredients. With a commitment to crafting organic and flavorful blends, Trek takes pride in sharing the sources of its renowned ingredients. Every aspect of the packaging reflects this connection to origin, from the map and patterns to the emblem and photos.
The packaging itself is designed to be an immersive experience. The innovative two-piece box surprises you with a fun fact hidden beneath the lid, while the enticing pattern draws you in, sparking curiosity to explore what’s inside.
Playful. Trendy. Simple. Modern. Trek embodies a fresh approach to tea culture.
