The Shell
MENU DESIGN
BRAND IDENTITY
The Shell, an east coast seafood kitchen, showcases a menu written by the coastline. It is regionally divided, providing dishes from across the coast in a sort-of "coastal tour". Each page takes on a new state's cuisine.
The shell was designed to be elegant and sophisticated. Material selection of wood, metal posts, and off-white paper was important because I wanted the experience to be tactile, while following the coastal ambiance.
