Brand Identity
Gaia Yoga Mats is a startup company who prides themselves with their production of sustainable and eco-friendly mats for eco-conscious yogis. They were in need of a logo and brand identity, with the goal of creating a brand guidelines book for them. After finalizing the brand and logo lockup; I created a brand style guide for Gaia. The guide explains everything the company would need including logo lockups, patterns, correct colors, typography, and the brand voice.
The logo features customized typography paired with a unique symbol. The symbol embodies Gaia's eco-conscious and sustainable values, while the typeface exudes elegance and a sense of calm, mirroring the essence of yoga. The interconnected letters symbolize the deep connection yogis experience with nature and their inner selves during their practice.
