Product Design, Brand Identity, & AI Experimentation
This project was all about experimenting with AI and how to incorporate it into my design work. With the help of those tools, I designed all the deliverables for a fictional, Willow Pines Golf Club. AI helped me come up with brand name options, stats for the course, typography choices to fit the identity, and text-to-image generation for imagery of the clubhouse, mountains, and Instagram posts.
AI Tools Used
Huemint, ChatGPT, Imagine, Genecraft, and Adobe Illustrator, Adobe Firefly
To continue the brand beyond a logo and scorecard, I created an Instagram page for Willow Pines. These images were made using AI text-to-image generation and then edited in photoshop to add our logos.
